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TBWA India has created a new campaign for the Standard Chartered Mumbai Marathon to be held on January 18th, 2009. The 60 second TVC, developed by TBWA India, showcases the thought behind supporting the marathon and the various causes associated with running the race.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.