Campaign India Team
Sep 21, 2017

Starcom bags Lenskart's media duties

There was no multi-agency pitch involved

Screengrab from Lenskart's latest commercial
Screengrab from Lenskart's latest commercial
Starcom has bagged Lenskart's media duties. There was no multi-agency pitch involved. 
 
Prior to this, Maxus handled the eyewear retailer brand's media mandate. 
 
Mallikarjun Das, group CEO, Starcom India, said, “It’s a privilege to be associated with Lenskart, a reputed brand in optics. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven understanding."
 
He added, "An important factor that determined our win has been our ROI centric planning approach through state- of- the-art TARDIIS which clearly gives us an edge over competitors. Increasingly, optimisation and automation is the way to go. We look forward to unlocking greater consumer connections for Lenskart and coming up with increasingly creative solutions.”
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Global ad spend to hit $1.08 trillion in 2024 as ...

Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.

13 hours ago

77% of upcountry consumers used WhatsApp in their ...

59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.