Starcom IP bags Kaya's digital marketing mandate

Starcom IP has bagged the digital marketing mandate for skin services brand Kaya. With this partnership, Starcom IP will be responsible for the digital strategy and activity for Kaya.

Commenting on the win, Pushkar Sane, chief digital officer, North and South Asia, Starcom MediaVest Group said, “It is an important win for us and we’re delighted to work with Kaya. We are committed to bringing best-in-class digital thinking to Kaya.”

Added Suvodeep Das, head of marketing, Kaya said, “Starcom IP has always understood our business needs very well and given us tremendous return on our investments. I’ve personally had an equally good experience working with the firm during my stint with Western Union and I’m delighted that they’ve exceeded my expectations at Kaya as well.”