Campaign India Team
Dec 14, 2021

Suresh Menon to handle content and creative for MX Studios

MX Studios is MX Player's content and creative division

Suresh Menon
Suresh Menon
MX Player has announced the launch of MX Studios, its arm to help brands engage with its audience through storytelling and scripted formats. 
 
The platform has appointed actor Suresh Menon as the content and creative head to lead this mandate for MX Studios.
 
Nikhil Gandhi, chief operating officer, MX Media, said, "We are delighted to announce the launch of MX Studios that will curate and produce scripted narratives in an entertaining fashion and we’re excited to have Suresh Menon on board as the content and creative head. Having demonstrated a history of working across different entertainment media as well as running his own content production business, we believe he is the perfect addition to the team at MX Studios.”
 
Menon added, "I have been a part of the media and entertainment fraternity for close to two decades and I’ve had a vast experience in scripting, ideating and storytelling across formats like theatre, television, films and webseries. I am excited to bring these strengths to my new role as the content and creative Head for MX Studios.”
 
Source:
Campaign India

Related Articles

Just Published

21 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

22 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

22 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

22 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.