In the last couple of months Zomato, Swiggy and UberEats have all launched aggressive marketing campaigns. How did it affect their social media performance?
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyzes the performance of mentions all over the internet and provides key metrics such as engagement, related themes, influencer data and media share
Social Buzz: UberEats seems to be on the same footing as Zomato on social- each have 4 out of the top 10 influential accounts (on Instagram, Twitter and YouTube only over the last 3 months) talking exclusively about them. In fact, Uber Eats India’s Instagram and account is a part of the top ten influential accounts and Swiggy is nowhere on the list.
UberEats India’s most liked post on Instagram (in the last 3 months) has over 640k likes and Zomato or Swiggy’s posts never have more than a few thousand.
Location based chatter: So what’s the verdict? Which part of India loves which food delivery service? So far it looks like in the last year or so Zomato has roughly 3/4th of the market share in terms of buzz on the internet.
Digging deeper we see that the metro cities are the biggest fans of the apps with 217K mentions from Delhi NCR, 104K mentions from Mumbai, 23K mentions from Chennai, 22K from Hyderabad and 27K from Bangalore and finally 15K from Kolkata (data collected over the last 13 months).
It’s definitely a rocky road up ahead for all three -- Zomato, Swiggy and UberEats, but luckily -- the customer is definitely the biggest winner in this battle.
Also read: Talkwalker’s Battle of the Brands: Swiggy Vs UberEats
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