TAM creates vigilance desk to secure panel of homes

TAM Media Research has set up a dedicated desk for vigilance, investigation and crime detection to protect its home panel engaged for TV audience measurement. The initiative will be chaired by Ravi Ratanjankar, head, vigilance and corporate risk mitigation.

On the initiative which TAM has billed as proactive, LV Krishnan, CEO, TAM Media Research, said, “Our core service of Television Audience Measurement (TAM) has played a silent, yet, central role in helping the Indian broadcast and advertising industry reach the size and stature we know of today. This has only happened because of our regular proactive measures, one of them being constant expansion and enhancement of our TV audience panel home. Today, our TV audience measurement panel covers over 225 towns and cities across urban and semi-rural markets covering all the key States of India.”

He added, “The key here is that the complexities of such huge on-ground operations do run a risk of potential external threats. In our unrelenting focus towards quality and the need to protect the services from any types of external threats, TAM is taking further necessary steps that will ensure a deeper safeguard to the services via stronger walls of security and vigilance in the coming months and years. Ratanjankar’s appointment is not the end but one of the many more initiatives that industry will see.”

Ratanjarkar served the Maharashtra Police for over 22 years, last as assistant commissioner, before moving to HDFC Bank as vigilance officer handling the function pan-India and helping the implement fraud management systems. He has also had stints in the CBI and Mumbai Crime Branch.