Tata Indicom's latest campaign promotes 'Pay Per Call' offering

Tata Indicom has rolled out its latest brand communication to announce the the launch of its latest offering, Pay Per Call. The campaign has been created by the telecom brand's AoR, Contract Advertising.Speaking to Campaign India, Raghu Bhat, executive creative director, Contract Advertising says, "The brief we received was to announce the launch of Tata Indicom's Par Per Call plan. It is a game-changing offer; earlier the customer would be billed regardless of the call duration. Hence, the number of minutes simply would not matter."