TBWA\India bags creative mandate for Peninsula Land

Peninsula Land has appointed TBWA\India as its creative partner.

The account was won after a multi-agency pitch that was held in Mumbai. TBWA's Mumbai office will handle the business.

Peninsula Land, a real estate company, is a part of the Ashok Piramal Group, a conglomerate with business interests in textiles, real estate, engineering, family entertainment and sports.

Confirming the win, Rajesh Jaggi, managing director, Peninsula Land, said, “We are happy to have TBWA as our lead agency. They bring a unique dimension to creativity by using the disruption thought process. The PLL brand has always been very distinct in the market place and our association with TBWA will further go in positioning our brand.”

Nirmalya Sen, managing director, TBWA\India, commented, “Peninsula is a story waiting to be told; a story of long years of commitment to ethics and high quality. We are delighted to have been chosen as Peninsula’s lead agency. There are few categories as steeped in communication conventions as the real estate category. Disrupting them is a challenge we are looking forward to.”