Marketing Opinion
Nitin Malhotra
Feb 25, 2025

Marketing in a trust-deficit era: How transparency can be your brand's superpower

The future belongs to brands that can transform transparency from a marketing catchphrase into a living value, says the CMO of Livpure.

The brands that view transparency not as a compliance requirement, but rather a genuine commitment to consumer welfare will stand out. | Image credit: freepik.com

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