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As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with consumers tomorrow, says BrandMusiq's founder.
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
The campaign taps into a cultural shift where risk-taking and resilience define success, promising that with the right partner, audacity pays off.
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EXCLUSIVE: It turns fragmented data into AI-driven insights, helping brands personalise campaigns, optimise media spend, and enhance customer engagement across platforms.
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