The Rx Club Show: Four Indian agencies strike Silver

Four Indian agencies - Indegene, Aspire Cerebro, Sudler & Hennessey and Aakanksha Healthcare - managed to win Silver metals for their works at the Rx Club Show. Founded in 1986, the RX Club Show honours the creative aspects of pharmaceutical product advertising and promotion. The 24th edition of the awards ceremony was held this year at the Metropolitan Pavilion in New York City on November 11. 

Several Indian agencies have also managed to make its presence felt in the 'Awards of Excellence' section. In the categories of 'Professional Print – Magazine' the winning agencies include Aspire Cerebro for Wockhardt, Saatchi & Saatchi Healthcare for Sanofi Pasteur; 'Professional Print – Launch' the agencies include Aakanksha Healthcare for Glenmark and Wockhardt; 'Professional Print – Newspaper Advertising' include Ogilvy Health for Johnson & Johnson; 'Professional Print – Direct Mail' include Aakanksha Healthcare's work for Sun Pharma, GSK, Dr Reddy's and Glenmark, Aspre Cerebro's work for Wockhardt, Novartis and Pfizer, Euro RSCG Mumbai's work for Sanofi-aventis and Ogilvy Health's work for Glenmark. 

In the 'Professional Print – Posters/Display/Special/Trade Shows' category the list of winning entries include Aakansha Healthcare's work for Sun Pharma and Glenmark,  'Professional Print – Graphics' category includes Ogilvy Health's work for Johnson & Johnson; and the 'Professional Print – Education' category includes Aakansha Healthcare's work for MSD. 

In the 'Interactive – Email' category Aspire Cerebro won the award for its work on Pfizer; 'Interactive – Animation' category Aakansha Healthcare won for its works on Cipla; 'Interactive – Download' category Aspire Cerebro won it for Wyeth; 'Interactive – Integrated Campaign' won it for Cipla. 
There were no Indian winners in the categories of Video and Integrated Campaigns. 

The four Silve award winning works:

TITLE: Zedex Losenges - Pause Campaign

AGENCY: Aakanksha Healthcare

CLIENT: Wockhardt

CREATIVE DIRECTOR-ART: Vineet Bhagchandani

CREATIVE DIRECTOR-COPY: Rina Caiser Bhagchandani

ART DIRECTOR: Riddhi Desai

COPYWRITER: Debdutta Mitra

PRODUCT MANAGER: Rajashree Menon and Monisha Bhasin

ARTIST/PHOTOGRAPHER/ANIMATOR: Square India

CATEGORY: Professional Print - Launch

TITLE: Network

AGENCY: Sudler & Hennessey, Mumbai

CLIENT: Dr Madhavi Sahasrabuddhe Clinic

CREATIVE DIRECTOR-ART: Sudhakar More

CREATIVE DIRECTOR-COPY: Nitin Rajapurkar

ART DIRECTOR: Parvej Pathan

COPYWRITER: Jahan Vandrevala

ARTIST/PHOTOGRAPHER/ANIMATOR: Parvej Pathan

CATEGORY: Professional Print - Public Service Announcements

TITLE: Champix - Child

AGENCY: Aspire Cerebro

CLIENT: Pfizer

CREATIVE DIRECTOR-ART: Amit Bhagchandani

CREATIVE DIRECTOR-COPY: Amit Bhagchandani

ART DIRECTOR: Kaustubh Pawar

COPYWRITER: Amit Bhagchandani

PRODUCT MANAGER: Anil Kumar

CATEGORY: Professional Print - Public Service Announcements

TITLE: Ferrlecit Virtual Dialysis Center

AGENCY: Indegene

CLIENT: sanofi-aventis

CREATIVE DIRECTOR-ART: Ian Williams

CREATIVE DIRECTOR-COPY: Aravind Nayak

ART DIRECTOR: Matthew Brownstein, Suresh Waghmore

COPYWRITER: Meena Gadiyaram

PRODUCT MANAGER: Roberto Laset, Jean-Marc Miller

ARTIST/PHOTOGRAPHER/ANIMATOR: Shantala Subrahmanya Hegde, Ramesh Pasupuleti

STRUCTURAL DESIGNER: Santhosh Govindaraju, Chandan Kedage

CATEGORY: Interactive Submissions - Best Animation