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It was in 1977, a gawky young man walked up and down the stairs of Shah House, Colaba at least three times before he mustered the courage to step inside for an interview with none other than The Man; A man who was then considered as a brain to reckon with and stood tall amongst contemporaries like Subhash Ghoshal, Ayaz Peerbhoy and the like.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.