K Kurian, founder and chairman of Radeus Advertising, passed away early this morning at Mumbai. He was 80.
A recipient of the AAAI Premnarayan Award for Lifetime Achievement, Kurian was credited with the creation of such iconic campaigns as Amul Chocolates (I think I'm just right for Amul Chocolates), Limca (Lime 'n' Lemoni Limca; The thirst choice, etc). Kurian and Radeus also played a significant role in building the brand of the government owned Life Insurance Corporation.
Kurian was an active vice president of the AAAI and a founder trustee of the Subhas Ghosal Foundation.
Radeus was later bought over by Anthem in 1994 and Kurian remained as chairman, attending office for a few hours each day, till his health started deteriorating in 2006. Anthem and Radeus were subsequently bought over by Omnicom to become TBWA India.
To pay your tributes to K Kurian or to share your experiences with him, please use the comments option.
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