TME Kolkata bags Tata Steel, Lafarge Cements

TME Kolkata, Rediffusion Y&R’s media arm, has added two important accounts to its kitty; snaring the Tata Steel and Lafarge Cements businesses from Mindshare.
The cumulative account size is estimated to be Rs 30 crore.
The Tata Steel win follows a multi-way pitch that saw participation from Initiative Media, Media Direction, TME and Mindshare. The agency bagged the Lafarge Cements account based on a presentation made to the client.
“Our recent pitches have been based on the premise of our recent client practice called ‘Market Contact Planning’, which is a consumer connect strategy that is media neutral,” explained Divya Radhakrishnan (pictured), president, TME. “That it is winning us businesses and being accepted by clients is very exciting for the agency. 2009 has been particularly great for us – this is the 10th new business we have signed up this year.”
 The agency that bagged the media duties for Eveready earlier this year has also been roped in to manage media planning for: Combe International’s entry in the Indian market with the hair colour brand ‘Just for men’; Thunderbolt beer;  MARC bathroom fittings and SOIL.
The agency has also been empanelled for Delhi Government’s Common Wealth Games campaign.