Toothsi has announced the appointment of Vishwanath Shetty as its vice president of brand partnerships.
Shetty will be responsible for leading the newly-formed partnership development team. The team was established with an aim of optimising the information flow and developing new initiatives with partners across the marketing and advertising ecosystem.
He moves from Pocket Aces where he was vice-president, head of sales and brand solutions.
Arpi Mehta, co-founder, CEO, toothsi, said, “At toothsi, we are proud of the long-term value exchange we have developed with our partners. Nurturing these partnerships and integrating new ones is a significant concept of our mission in a fast-evolving technology. Shetty's strong cross-functional expertise and dynamic leadership style will guide our new partnership development team to even higher levels of excellence in serving our clients.”
Shetty said, “toothsi continues to expand its business and competence in delivering clients with high-quality products and services. Our efforts to build partnerships will strengthen our position, allowing us to integrate strategic objectives that create mutual value for brand marketing strategies that involve our partners. I'm thrilled to join the toothsi team at this pertinent juncture in their development and to collaborate with a brilliant set of people across the company.”