Trevor Beattie's BMB partners with Madison for India entry

Trevor Beattie's agency Beattie McGuinness Bungay  has formed a 50:50 JV with Sam Balsara's Madison World. The move makes way for a new entity titled BMB India which will pull in Madison World's creative agency mc2., which will be merged into this business. While the agency will be led by Prabha Prabhu as CEO, a chief creative officer is being scouted from BMB's existing team in London.

Talking at the press conference held to announce the JV, Beattie joked that he could finally answer the two questions that he was constantly asked by journalists when he was visiting India. "The two things I get asked all the time is 'When are you launching in India?' and "Which is your favourite agency?' I can safely answer those two questions now," he said.

Talking to Campaign India, Beattie was firm that the JV was the right way to go, for BMB in India. "Launching a start-up in India would be so assumptive. It would be arrogant of us to come down here and say, 'Let's start an agency form scratch.' We believed it made sense to collaborate with a local partner with expertise and knowledge of this market."

Look out for Campaign India's video interview with the stakeholders of the new 50:50 JV between BMB and Madison World; Trevor Beattie, Sam Balsara and Andrew McGuinness later in the day.