Campaign India Team
Feb 14, 2018

Triton Communications launches ZtoA Marketing Solutions

Headed by Preeti Sawarkar it will focus on creative solutions for BTL, rural marketing and events

Triton Communications launches ZtoA Marketing Solutions
Triton Communications has announced the launch of ZtoA Marketing Solutions. The arm will focus on BTL, Rural Marketing Communications and Events under the leadership of Preeti Sawarkar, as its CEO. 
 
Sawarkar said, “The market needs innovation. Traditional practices find no place in challenging times like these. As the name suggest, ZtoA is a reverse way of solutions thinking. It is a bottom up approach of thinking, moving away from conventional mediums to innovation. The key services provided by ZtoA will include Activations, rural communications, retail and events.”  
 
She added, “ZtoA believes that the next wave of business will be in the booming rural markets and towns where the purchasing capacity is increasing exponentially. The opportunities are vast, but Brands will need to understand the psyche behind the purchasing behavior of consumers in this segment. The government is already playing a great role in encouraging the Agricultural & Rural Sector, and has introduced variety of policies for Rural Development. The digital India movement is also having an impact in rural markets. This, clubbed with healthy media penetration, has resulted in the rural market growing at almost 10-12 per cent per annum. This calls for an innovative approach to penetrate the rural markets through effective & strategic marketing solutions. At ZtoA, we believe we are fully equipped to do so.”
 
Ali Merchant, founder director, Triton, said, “We are happy to have Preeti Sawarkar lead the business as CEO. She possesses 16 years of rich industry experience and we are certain that she is fully equipped to take this business vertical to the next level, providing relevant and cost effective solutions to our current clients and also a host of new clients we look forward to serving in this space.”
 
Along with its head office in Mumbai, ZtoA has offices in Ahmedabad, Bengaluru and Delhi.
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

2 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

4 hours ago

How click-to-chat ads on Whatsapp are transforming ...

Brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.

4 hours ago

Under pressure: Can advertising and marketing ditch ...

Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and how companies can redefine success by prioritising employee well-being.