Triton elevates Renton D'Sousa to CEO

Almost 21 years post its launch, Triton Communications will now have a creative person as chief executive officer. Renton D’Sousa, national director – creative and strategy, will now don this additional responsibility.

Earlier the responsibility was managed by founder directors Ali Merchant and Munawar Syed, and this is the first time the agency has appointed a chief executive officer. 

Commenting on the development, Syed said, “We have always believed in nurturing our senior managers to think and perform as entrepreneurs. So when we felt it was time to give Triton that added impetus under a fresh, energetic leader, there was no question of looking outside. Renton was ready for the challenge to take Triton to its next level. He can be sure of total support from Ali and me and we see an enjoyable and exciting trip ahead for all Tritonites.”

Merchant said, “My partner Munawar Syed and I have been in the driver’s seat for over 20 years at Triton.  We felt that now it’s time to get into the passenger’s seat. And we could not think of anyone better that we trust than Renton D’Sousa, our NCD for over 10 years at Triton, to give him this challenging leadership position of CEO.  We have the utmost confidence and faith that he will do Triton proud.”

D’Sousa said, “It is an honour to be handed over the baton by two icons of Indian advertising. In keeping with the current spirit of the times, my aim is to make Triton bigger and stronger. And all this faster. There are a lot of changes in the offing, structural as well as functional. With the sole objective of enhancing our clients’ brands and brand value. After all advertising is all about shifting market share. If you can do that for your client, you are doing your job.”