Triton CEO Renton D’Sousa to exit agency

Renton D’Sousa, CEO, Triton Communications, has put in his papers. D’Sousa joined the agency in 2002 as national creative director, and was named CEO in 2012.

The agency issued a statement on 25 March 2014 announcing his exit.

Ali Merchant, director, Triton, said, “Renton has been with us for over a decade and contributed to some solid and memorable brand building creative work for our clients. At the same time he has been responsible in the professional development of Triton especially for the people that have worked with him. His ‘never say die’ spirit will always be remembered. I will miss him at work and will remain his friend for all time to come. I wish him the very best in his next endeavour. I am sure he will do us proud.”

Munawar Syed, director, Triton, added, “ Renton, a multi-talented individual has been a key contributor to Triton’s rise and stability over many years. Such talent feeds on new challenges, new experiences and Renton’s stepping out from the warmth of Triton is in keeping with his desire to explore new horizons. I wish him a smooth journey.”

On his exit, D’Sousa said, “It’s been almost 12 years of brand building with some of the most wonderful people in the advertising industry at Triton. And that starts with Ali Merchant and Munawar Syed. Looking back, it has been over 30 years of ingenuity. And at times reinventing the game to increase market share of brands. More importantly, changing consumer behavior. It’s now time to pause and take a short sabbatical. Catch up with life!”

Besides Triton, D’Sousa has been associated with Lintas units, Contract Advertising and Mudra in past assignments, informed the agency statement.

Also read: Triton elevates Renton D'Sousa to CEO