Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
In Campaign India's 'Engagement Meter' feature, we bring the top 10 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11-20 January.
Swiggy
Shares: 8,611
Likes: 1,34,867
Reliance SMART
Shares: 5,155
Likes: 45,483
V-Guard Official
Shares: 625
Likes: 2,094
KreditBee
Shares: 489
Likes: 541
Mankind Pharma
Shares: 475
Likes: 22,748
Yokohama India
Shares: 474
Likes: 572
Barbeque Nation
Shares: 343
Likes: 1,34,977
Amway India
Shares: 286
Likes: 16,973
ICICI Pru Life
Shares: 269
Likes: 28,121
Amul
Shares: 248
Likes: 80,631
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