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Our weekly roundup of the latest appointments and account wins from Endemol Shine India, Firstsource’s, The Hindu business, Crisil’s, UTI Pension Fund, JonoJug Communications, Trailytics, KidZania, SW Network, ThinkROI, Zee5, BrandPulse, Sony Pictures Network, Live Your City, FCB Interface, Airbnb, SGA Crafts, RepIndia, Snap Inc, Paras Corporation, ITW Playworx, Kaizzen PR, Maddock Films, Havas Media Network and many more.
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The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.