Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 10 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-31 December.
Vivo India
Shares: 59,028
Likes: 4,98,612
Vodafone Zoozoos
Shares: 52,569
Likes: 9,03,649
Reliance SMART
Shares: 6,969
Likes: 57,159
Nestlé POLO
Shares: 1,761
Likes: 15,793
ICICI Lombard General Insurance
Shares: 1,335
Likes: 34,094
Airtel Payments Bank
Shares: 898
Likes: 24,452
Joy
Shares: 773
Likes: 13,730
LG INDIA MOBILE
Shares: 621
Likes: 1,00,491
Amway India
Shares: 389
Likes: 31,159
KreditBee
Shares: 388
Likes: 393
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