Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
In Campaign India's 'Engagement Meter' feature, we bring the top 10 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-31 January.
Adani Group
Shares: 35,445
Likes: 76,715
Cadbury Five Star
Shares: 15,020
Likes: 1,68,459
Lava Mobiles
Shares: 12,068
Likes: 42,550
Force Motors
Shares: 7,407
Likes: 33,528
Kia Motors India
Shares: 3,007
Likes: 33,800
Prayag
Shares: 2,385
Likes: 11,556
ICICI Pru Life
Shares: 2,361
Likes: 61,215
TurtleOnline
Shares: 1,077
Likes: 9,517
Goodyear Joy Of Journey
Shares: 1,062
Likes: 92,424
Orient Bell
Shares: 1,011
Likes: 13,842
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