Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-31 May 2017.
Mercedes-Benz
Shares: 32,056
Likes: 4,04,995
Ericsson
Shares: 6,447
Likes: 57,508
Bajaj Pulsar
Shares: 5,622
Likes: 72,469
Foodpanda
Shares: 3,672
Likes: 12,435
Tripoto
Shares: 3,651
Likes: 14,605
KFC
Shares: 2,869
Likes: 3,19,083
Tripoto
Shares: 2,842
Likes: 13,929
Olacabs
Shares: 2,414
Likes: 12,271
Tripoto
Shares: 2,077
Likes: 5,185
Air Vistara
Shares: 1,729
Likes: 12,798
Johnson's Baby India
Shares: 1,522
Likes: 50,070
Johnson's Baby India
Shares: 1,394
Likes: 51,064
Tata Steel
Shares: 775
Likes: 7,982
Caratlane.com
Shares: 749
Likes: 65,807
Practo
Shares: 705
Likes: 17,427
TVS Scooty Pep
Shares: 686
Likes: 14,044
Abbott India
Shares: 458
Likes: 260
Kokuyo Camlin
Shares: 406
Likes: 52,235
Autodesk Revit
Shares: 366
Likes: 14,200
Big Bazaar Fashion
Shares: 311
Likes: 1,04,531
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