Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 12-21 June 2017.
SBI Life Insurance
Shares: 18,989
Likes: 60,273
Micromax Mobile
Shares: 15,301
Likes: 1,54,710
MyNykaa
Shares: 13,834
Likes: 80,197
Ambuja Cements Limited
Shares: 11,791
Likes: 20,975
Hero MotoCorp
Shares: 10,365
Likes: 1,72,698
Bajaj Electricals
Shares: 9,554
Likes: 62,511
Pantaloon
Shares: 8,631
Likes: 53,655
Olacabs
Shares: 5,323
Likes: 82,070
Tata Motors
Shares: 4,873
Likes: 22,115
Nescafe
Shares: 3,624
Likes: 78,351
Uber
Shares: 3,504
Likes: 49,330
Dr. Batra's
Shares: 3,410
Likes: 14,873
Indiabulls Home Loans
Shares: 2,819
Likes: 10,029
FBB
Shares: 2,747
Likes: 45,864
OPPO India
Shares: 2,740
Likes: 3,91,529
OPPO India
Shares: 2,738
Likes: 6,91,083
Cadbury Five Star
Shares: 2,623
Likes: 8,08,398
Tropicana India
Shares: 1,732
Likes: 13,783
UltraTech Cement Ltd
Shares: 1,660
Likes: 49,807
Tripoto
Shares: 1,538
Likes: 11,203
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