Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11-20 May 2017.
Big Bazaar
Shares: 15,566
Likes: 1,15,593
Hyundai India
Shares: 14,525
Likes: 2,36,190
Micromax Mobile
Shares: 13,637
Likes: 76,099
Good Knight
Shares: 10,724
Likes: 51,255
Olacabs
Shares: 8,282
Likes: 54,371
Nissan India
Shares: 6,512
Likes: 56,801
Jack & Jones India
Shares: 6,503
Likes: 52,271
Amazon India
Shares: 6,498
Likes: 2,68,901
Tanishq
Shares: 5,650
Likes: 29,966
Reliance Trends
Shares: 5,287
Likes: 61,111
Maruti Suzuki DZire
Shares: 4,264
Likes: 49,145
Himalaya Herbals India
Shares: 3,632
Likes: 14,934
Tata Capital
Shares: 3,463
Likes: 27,645
ICICI Bank
Shares: 3,438
Likes: 2,00,046
Caratlane.com
Shares: 2,956
Likes: 77,646
Bajaj Electricals
Shares: 2,936
Likes: 28,706
Paytm
Shares: 2,868
Likes: 41,303
Eureka Forbes
Shares: 2,458
Likes: 85,520
Somany Ceramics
Shares: 2,108
Likes: 7,363
Caratlane.com
Shares: 2,100
Likes: 85,026
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