Campaign India Team
Dec 01, 2021

upGrad files trademark infringement suit against Scaler

The suit has been filed in the Delhi High Court as upGrad accused Scaler of using its brand name on Google Ads

upGrad files trademark infringement suit against Scaler
Edtech player upGrad has filed a suit for trademark infringement against Scaler, a fellow edtech company. 
 
The suit has been filed in the Delhi High Court for violation of intellectual property relating to upGrad's trademark. upGrad has sought damages of more than INR 3 crores for using its brand name ‘upGrad’ through Google Ads to appear on top of search results on Google search engine and in turn gaining illicit benefit.
 
On Monday 29 November 2021, the Delhi High Court granted an ad-interim injunction in favour of upGrad. The court, until further notice, has also directed Scaler to not to bid on upGrad’s registered marks and or its variants using Google Ads Programs or any other keyword program.
 
Arjun Mohan, CEO - India, upGrad, said, "The lawsuit will ensure that our trademarks and intellectual property are protected and will also discourage unlawful usage in future. We have made substantial investments in building our brands, and it is essential that we protect our rights. We are also evaluating filing trademark infringement suits against other edtech companies indulging in similar Adword bidding activity."
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Swiss Beauty’s #SajDhajKe: Empowering brides, ...

The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.

7 hours ago

'No strategic marketing program can overcome a lack ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.

7 hours ago

'Your idea must impress, your craft must evoke ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.

10 hours ago

Zepto’s Jarvis move sparks the in-sourcing vs ...

SOUNDING BOARD: Is the quick-commerce’s in-house ad agency move a game-changer—or a creative crisis—for agencies? Campaign finds out.