VdoCipher introduces live streaming services to support India’s digital content boom

VdoCipher, a global video hosting company, has launched its live streaming service, One-to-Many live broadcast solution, which promises to offer secure and scalable digital content delivery. The platform aims to cater to the diverse needs of businesses, educators, and creators, allowing them to engage audiences in real-time.

Built on AWS and Google Cloud infrastructure, this new service is designed to ensure reliability, scalability, and high-quality playback across different audience sizes and geographies.

The live streaming service integrates seamlessly with VdoCipher’s existing video hosting platform, offering users a single interface to manage both live and on-demand content. This consolidation is expected to appeal to businesses and marketers seeking streamlined content management systems. VdoCipher’s infrastructure leverages advanced streaming protocols to ensure smooth video playback and scalability, accommodating anything from small webinars to large-scale events.

The company said that the live streaming service includes several features designed to enhance the user experience and ensure content security. This includes real-time audience interaction. Users can engage with live audiences via authenticated or anonymous chat features, making the platform suitable for corporate webinars, live Q&A sessions, and virtual events.

It also has content security and archiving features. Automatic recording with Digital Rights Management (DRM) ensures streamed content remains secure and accessible for future use. This feature supports embedding content securely on websites or apps.

Offering flexibility for broadcasters, the platform integrates with popular broadcasting tools like OBS and Vmix, enabling multi-source streaming, screen sharing, and simultaneous live sessions from a single account. Moreover, VdoCipher is supported by dedicated streaming servers and a robust cloud infrastructure, which ensures reliable service for audiences of any size, with the capacity to scale up to 100,000 viewers in a single session.

The launch of VdoCipher’s live streaming service comes at a time when India’s digital content consumption is surging. With increasing internet penetration, smartphone usage, and the proliferation of video-driven platforms, live streaming has become an integral part of marketing strategies.

For Indian advertising agencies and brand marketers, this service opens new opportunities to leverage real-time engagement. Amongst the key industries that stand to benefit include the events and entertainment sector. Live concerts, sports, and conferences can now reach global audiences, expanding the scope for sponsorship and brand visibility.

Similarly, companies involved in corporate and influencer marketing can capitalise the platform for product launches, virtual exhibitions, and real-time customer engagement. Schools, colleges, and online learning platforms can use live streaming for lectures, workshops, and interactive sessions, making education more accessible, while yoga, meditation, and fitness classes can be broadcast live to cater to a health-conscious audience.

The global live streaming market is experiencing rapid growth. According to Siddhant Jain, CEO of VdoCipher, the market was valued at $55.4 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 29.3%, reaching $559.62 billion by 2032. "As this industry continues to experience exponential growth, we are well-positioned to meet the increasing demand for real-time content delivery," he said.

This exponential growth underscores the importance of live streaming for Indian marketers. Live content not only fosters higher engagement rates but also serves as a tool for building trust and enhancing brand credibility, essential factors for long-term customer relationships.

VdoCipher’s service supports additional features such as scheduled streams, DVR (allowing audiences to rewind during live sessions), and advanced API controls. These tools give marketers the flexibility to customise live sessions according to campaign requirements. Additionally, content creators can monetise live streams using subscription models, pay-per-view formats, or sponsored events.

The platform also ensures ease of integration, with the ability to embed videos into websites or apps within minutes. This functionality enables marketers to maintain their brand’s look and feel while ensuring seamless playback experiences for viewers.

The ability to engage audiences in real time is a significant advantage for Indian advertisers looking to build stronger connections with consumers. Live streaming facilitates immediate feedback and interaction, providing valuable insights for campaign optimisation. Furthermore, the platform’s security features ensure that advertisers and content creators can protect their intellectual property, a crucial aspect in India’s growing digital economy.

As Indian consumers increasingly demand interactive and immersive experiences, live streaming offers a way for brands to stand out in a competitive landscape. The combination of VdoCipher’s robust infrastructure and user-friendly features positions it as a viable partner for advertisers aiming to capitalise on the country’s evolving digital trends.

With its video hosting services already supporting more than 3,000 platforms across 120 countries, VdoCipher’s foray into live streaming signals its commitment to innovation in the digital content space. By addressing the challenges of scalability, security, and user engagement, the platform is poised to become a critical tool for advertisers and content creators in India and beyond.

For advertising agencies and brand marketers, the introduction of such versatile tools opens new possibilities to craft compelling campaigns, deliver engaging experiences, and achieve measurable outcomes. As the live streaming market continues to grow, VdoCipher’s solution aims to play a pivotal role in shaping the future of real-time content delivery in India.