Campaign India Team
May 18, 2022

Netflix to foray into live streaming

The OTT platform plans on launching the feature for stand-up specials, unscripted content and other live content

Netflix to foray into live streaming
As per media reports, Netflix, the OTT platform, is launching a live streaming feature. 
 
Currently, the OTT platform is working on the live streaming option for stand-up comedy specials, unscripted content and other live content.
 
It aims to use the feature for live voting in its competition series and talent contests. 
 
Media sources stated that the OTT platform, hasn't confirmed any official launch date for the feature as it is in the intital stages of development. It has already experimented with the live feature for its original shows, The Circle and Love Is Blind. 
 
In addition to this feature, Netflix plans to launch its ad endowed vertical by the end of this year. 
 
 
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Tile trouble? Pidilite’s Roff has it all stuck together

Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.

12 hours ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

13 hours ago

Will community engagement help Uniqlo nail its INR ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.

14 hours ago

Upcountry consumers fuel 63% of India's short ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.