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Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.
With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.
The latest ad films and campaigns from brands like Aakash Educational Services, Dell Technologies, and more, in our weekly roundup.