Viacom18 bags Cricket South Africa's digital and TV rights

Viacom18 Sports has entered a seven-year partnership with Cricket South Africa (CSA) for exclusive digital and TV rights for all international cricket from 2024 to 2031. 

 

Viacom18 will present all senior men’s international and senior women’s international competitions played in South Africa. This follows, Viacom18 bagging the broadcasting deal of SA20, a T20 cricket league.

 

Anil Jayaraj, CEO, Viacom18 Sports, said, "South Africa is one of the most competitive and formidable teams across formats in world cricket, and this partnership will offer some great contests to the cricket-loving fans in India. The association with Cricket South Africa is a testament of our pursuit to offer fans unrivalled, high-quality broadcast experience of some of the best cricket action in prime-time.”

 

Pholetsi Moseki, CEO, CSA, said, "CSA is pleased to partner with a broadcaster of Viacom18’s stature. This is affirmation of our intention to beam to our waiting fans, the flavour of cricket that South Africa has in store, which is always exhilarating and entertaining. This partnership is the beginning of a journey which will offer the thrill of watching cricket brought by a broadcaster that value viewer experience as supreme."