Campaign India Team
Sep 11, 2018

Viacom18 expands Raj Nayak, Ajit Andhare, Manisha Sharma and Nina Jaipuria's roles

They will report to Sudhanshu Vats

Viacom18 expands Raj Nayak, Ajit Andhare, Manisha Sharma and Nina Jaipuria's roles
Viacom18 has announced a management restructuring. 
 
Manisha Sharma, who was in charge of Colors, has been elevated as chief content officer - hindi mass entertainment. She will be heading both Colors and Rishtey. 
 
Nina Jaipuria's mandate has been expanded to hindi and kids TV network. She was in charge of the kids cluster prior. 
 
Raj Nayak, chief operating officer, Viacom18, will be heading the entire network's revenue. 
 
Ajit Andhare has got the expanded role of COO, Viacom18 Studios. His mandate is to steer Viacom18 Motion Pictures’ foray into national and regional cinema and digital content production.
 
All the above will report into Sudhanshu Vats, group CEO and MD, Viacom18.
 
Vats said, “The first decade of Viacom18 marked the hyper-growth phase for us with ~50X growth in topline. In order to make Viacom18 future-ready and dial up growth across different lines of business, it is imperative to drive synergies, leverage scale and build content capabilities across screens. As we step into our next phase, it is important that we shape an organizational structure that allows us to retain the garage-nimbleness that got us here while enabling Viacom18’s independent business lines to leverage the synergies that consolidation brings. Integrating our revenues  and building content engines to cater to multiple screens across India, under the above leaders, is an important step towards a forward-looking organisation.” 
 
 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

DeepSeek: Accelerating the path towards AI ...

While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.

13 hours ago

Omnicom 'incredibly well prepared' for IPG merger; ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.

13 hours ago

Google Meridian: Campaign effectiveness or cost ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?

13 hours ago

Kaizzen enters public affairs, making a play in ...

With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between businesses and policymakers through strategic advocacy.