Campaign India Team
Feb 17, 2010

Viacom18 rolls out Colors in the UK

Viacom18 has announced the launch of its Hindi general entertainment channel, Colors, in the United Kingdom. The channel will be available to viewers on the Sky platform and will be free-to-air. Amitabh Bachchan will continue to be the brand ambassador for Colors in the UK.

Viacom18 rolls out Colors in the UK
Viacom18 has announced the launch of its Hindi general entertainment channel, Colors, in the United Kingdom. The channel will be available to viewers on the Sky platform and will be free-to-air.

Amitabh Bachchan will continue to be the brand ambassador for Colors in the UK.

Said Rajesh Kamat, group COO, Viacom18 and CEO Colors, "Our unique concepts and fresh approach to programming has made our shows and characters, household names in India. After having successfully consolidated our leadership position in India, I have no doubt that we will be able to replicate our success in key international markets like US and UK as well. One of our key strategies for UK is that there will be no lag in the telecast of episodes versus India thus ensuring that the viewers in this market are always up to speed with all of our key shows."

Commented Bhavneet Singh, Viacom18 board director and MD and executive vice president of MTV Networks International’s emerging markets group, "Since its launch in 2008, Colors has changed the landscape of Indian entertainment and our continued investment and development of the Viacom18 portfolio really illustrates our long-term commitment to the Indian market. Our aim is to bring compelling and innovative programming to all Hindi audiences outside the Indian sub-continent, across all generations. There is a huge appetite for Hindi language entertainment and we’re confident that Colors will quickly become the ultimate family entertainment destination for Asian communities across the UK.” 

Added Haresh Chawla, group CEO, Viacom18 and Network18, "Over the last 18 months, Colors has risen to become the no. 1 rated general entertainment channel in India. The launch of Colors in the UK is part of Viacom18’s aggressive growth plans to extend this successful franchise of our flagship brand outside India.”

The audiences in UK can watch entertainment programmes on Colors, such as reality and drama series, comedy, game shows, Bollywood films and Indian versions of international formats such as Got Talent, Bingo and Fear Factor.

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

2 hours ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

3 hours ago

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

4 hours ago

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.