Campaign India Team
Mar 24, 2023

Viacom18 to broadcast MotoGP in India

Includes TV and streaming rights

Viacom18 to broadcast MotoGP in India
Viacom18 has bagged the broadcast rights for MotoGP in India. The deal includes television and streaming rights on Sports18 and JioCinema respectively. 
 
The network will broadcast practice sessions on Friday and Saturday, qualifying and the sprint on Saturday along with the main race on Sunday.
 
The 2023 season will see India hosting its first MotoGP which is scheduled to be held between 22-24 September. 
 
Hursh Shrivastava, head - strategy and partnerships, Viacom18 Sports, said, "MotoGP is one of the most dramatic racing events in the world and Indian sports fans are in for a treat as the series makes its historic debut in India this September. We look forward to giving sports fans in India the world’s best motorcycle racing show possible and widen our fanbase through our diversified offerings.” 
 
Carmelo Ezpeleta, CEO, Dorna Sports, said, “We have a lot of fans in India and we’re excited to be able to bring the sport to them. India is also a key market for the motorcycle industry and therefore, by extension, for MotoGP as the pinnacle of the two-wheeled world. We are very excited that Viacom’s reach across India will bring MotoGP to all corners of the country and allow more fans to watch this incredible sport.”
 
Pushkar Nath Srivastava, COO, FairStreet Sports, the promoters of the India race and the Broadcasting Rights licensee, added, “We are confident that Viacom18 is the ideal partner to showcase the exhilarating sport of MotoGP in India. Their extensive reach on both television and OTT platforms, combined with their commitment to launching and promoting sports, perfectly aligns with our vision for the historic debut of MotoGP in the country. The increased accessibility would help galvanise our youth and create a new generation of talented riders to represent our nation on the global stage.”
 
 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Swiss Beauty’s #SajDhajKe: Empowering brides, ...

The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.

14 hours ago

'No strategic marketing program can overcome a lack ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.

14 hours ago

'Your idea must impress, your craft must evoke ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.

16 hours ago

Zepto’s Jarvis move sparks the in-sourcing vs ...

SOUNDING BOARD: Is the quick-commerce’s in-house ad agency move a game-changer—or a creative crisis—for agencies? Campaign finds out.