Campaign India Team
Apr 18, 2022

Viacom's Sports18 launches

The dedicated sports channel to air the FIFA World Cup Qatar 2022, NBA, LA Liga, and more...

Viacom's Sports18 launches
Viacom18 has announced the launch of Sports18, the network’s dedicated sports broadcasting channel. 
 
The pay-TV is available in SD and HD. 
 
According to a release from the broadcaster, Sports18 will air sports properties including the FIFA World Cup Qatar 2022, NBA, LaLiga (Spanish football league), Ligue 1 (French football league), Serie A (Italian football league), Abu Dhabi T10 (a cricket tournament), and some ATP and BWF events. Till now, Viacom18 was broadcasting some of these properties across its general entertainment and music channels.
 
Anil Jayaraj, CEO, Viacom18 Sports, "We are pleased to launch a dedicated sports channel for an audience across demographics and geographies. Sports18 will strive to be India’s most-coveted broadcast network by providing fans easy access to a comprehensive bouquet of international and premier sports content.”
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Campaign roundup: Week of 24 Feb

The latest ad films and campaigns from brands like MasterChow , ACKO Insurance. Absolut, Oben Electric, and more, in our weekly roundup.

8 hours ago

Moves and wins roundup: Week of 24 Feb

Our weekly roundup of the latest appointments and account wins news from Sam & Andy, Firebolt, Zouk, PR Professionals, NP Digital India, Brand Talkeez, and many more.

8 hours ago

Cultural nuances meet business realities: Marcus ...

Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client partnerships, India's market complexities, and why social and influencer marketing continues to gain momentum.

10 hours ago

Amazon MX Player bets on shoppable videos and AI to ...

The platform is blending content, commerce, and AI-driven ads to dominate India's streaming space—in a bid to reshape how brands engage audiences.