Viacom18 has launched Sports18 Khel, a free-to-air (FTA) Hindi sports channel.
The channel will be available on Prasar Bharati’s DTH service DD FreeDish. It follows the announcement of the pay channel, Sports 18.
Sports18 Khel will air highlights of the 2021-22 NBA season, Abu Dhabi T10 League, Road Safety World Series and the Santosh Trophy among others.
A spokesperson said, “Viacom18 secured a slot on DD FreeDish to make sports content easily accessible and expand the consumption of the genre across a wider audience. Sports18 Khel will offer content relevant to the FTA subscribers across a range of sports in Hindi. This is also an opportunity to funnel a new audience to the pay-TV segment.”
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