Vijay Sankaran to head planning at Social Wavelength

Vijay Sankaran, head - digital,  Edelman India, has moved to Social Wavelength as director - digital strategy and planning. He has been with Edelman since April 2012.

The move follows Edelman’s announcement of the creation of Edelman Digital as a separate brand in July 2013. It had also roped in Max Hegerman as head of Edelman Digital India.

At Social Wavelength, he will lead the planning function as part of the leadership team, informed Hareesh Tibrewala, joint CEO,while confirming the appointment.

Tibrewala said, “Vijay comes with a lot of  experience in the advertising industry and is perhaps also among the earliest advocates of the digital media in the ad industry in India. He has a very deep understanding of the medium, not only from social media communications perspective but also from a social media listening perspective. We believe his 360 understanding of the medium will help create immense  value for our clients.”

Sankaran, who started his career as a creative director with Urja Communications in 2000, took over as the agency’s head of digital in 2008. Prior to Edelman India, he was the head of social media for Nokia Siemens Network from September 2010.