Volkswagen Beetle's new TVC reiterates that curves are back

Commenting on the new campaign, Bobby Pawar, chief creative officer DDB Mudra, said, “ The Beetle was launched at a time when everyone was running towards size zero and anorexia. With this new commercial we are trying to show that people actually desire curves. The Beetle is a very curvy car. It has never been a car that follows a set pattern. When everyone was looking to go big, the Beetle stayed small. It has always been more than just a car.”

 

WATCH TVC here

 

The TVC has been directed by Christoffer von Reis of Stink Productions. It shows a young slim model walk into a posh restaurant alone. She orders a large spread. Surprised by the order, the waiter asks her if she’s waiting for someone to join her for her meal. 

She replies in the negative and goes on to eat the food with an enthusiasm that astonishes the people on nearby tables, including the restaurant staff. The TVC ends with a super that reads – ‘Curves are back’ and introduces the new Beetle.

 

Credits

 

Agency: DDB Mudra

Client: Volkswagen

Office Head: Rajiv Sabnis

CCO: Bobby Pawar

NCD: Rajeev Raja

Art: Timsy Gupta and Ameya Soman

Copy: Anshumani Khanna, Nivedita Agashe and Gururaj Rao

Account Management: Ashish Marwah, Shishir Khandelwal, Lahar Joshi and Monish Debnath

Strategic Planning: Michael Follett

Films: Tapan Sharma and Anil Sonawane

Director Christoffer von Reis

Production house: Stink Productions (London)

Exposure: TV, Outdoor