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For one night, America forgot about the recession and the gloom and celebrated with (their version of) football.Superbowl. The event that showcases the very best of creativity on television. It's no different this year, with some truly spectacular TVCs.Take some time off and watch 30 of them now, the remaining 32 tomorrow morning. Our favourites? There are many, but Coke's Avatar and Pepsi's generations stand out.For the media planners and buyers amongst our readers, here are some interesting stats on Superbowl 09:
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HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.
Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.