Raahil Chopra picks ads created for the Games which opens with a grand ceremony today, 27 July
Hours before the opening ceremony of the 2012 London Olympic Games, we bring you 10 advertisements created by 10 different brands for the Games.
McDonald's 'We all make the Games'
Samsung SIII
Adidas 'Take the stage'
Visa 'Go world'
British Airways 'The race’
Coca-Cola 'Move to the beat'
Lucozade Sport 'Faster. Stronger. For longer'
Amul Milk ‘World’s original energy drink’
BMW M5 ‘Work on the beach’
BBC 2012 'Stadium UK’
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
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Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
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