Raahil Chopra picks ads created for the Games which opens with a grand ceremony today, 27 July
Hours before the opening ceremony of the 2012 London Olympic Games, we bring you 10 advertisements created by 10 different brands for the Games.
McDonald's 'We all make the Games'
Samsung SIII
Adidas 'Take the stage'
Visa 'Go world'
British Airways 'The race’
Coca-Cola 'Move to the beat'
Lucozade Sport 'Faster. Stronger. For longer'
Amul Milk ‘World’s original energy drink’
BMW M5 ‘Work on the beach’
BBC 2012 'Stadium UK’
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?
As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.
All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
