Weekend Wrap: 1 June

Casio India gets Jacqueline Fernandez 

 

Casio India has announced the appointment of Bollywood actor Jacqueline Fernandez as its brand ambassador. Fernandez will endorse the women’s range of wrist watches – Sheen, Baby-G and Enticer.

 

Bandhan Bank assigns digital to Crow's Nest

 

Bandhan Bank has appointed Crow’s Nest for its digital marketing activities post a multi-agency pitch. Crow’s Nest will be handling the complete digital media mandate – digital planning and buying, strategy, content creation, and design across all social media platforms, along with online reputation management.

 

Digital Latte bags Happipress

 

Digital Latte has bagged the digital mandate for Happipress, an independent lifestyle and gifting brand. The mandate entails developing digital strategy, content and design, across all social and digital platforms of Happipress. 

 

 

Nikulsan to handle digital for Apollo

 

Apollo Hospitals Enterprise has appointed Nikulsan as its digital market agency to handle social media management (SMM), search engine optimisation (SEO), online reputation management (ORM) and paid marketing services. Nikulsan is a technology-based marketing services company that has worked offices in Delhi and Bengaluru.

 

Peps Industries appoints Phantom Ideas

 

Peps Industries, a spring mattress company, has appointed Phantom Ideas as its strategic partner. Phantom Ideas has been mandated with conceptualising and executing an integrated creative and brand strategy across the mix, including brand consulting, TV, digital, on-ground and print. 

 

Pitchfork Partners bags IIFL's mandate

 

Financial services conglomerate, IIFL Group has appointed Pitchfork Partners Strategic Consulting LLP to advise it on communication initiatives. The consultancy will handle countrywide strategies across verticals for IIFL.