Weekend Wrap: 7 September

Disha Patani to be the face of Aurelia

 

Apparel company, TCNS Clothing, has announced the appointment of Disha Patani as brand ambassador for its brand Aurelia. She will be associated with the brand for a year.

 

Arushi Sharma joins Chtrbox

 

Chtrbox, a data-powered 'influencer marketing' company, has appointed Arushi Sharma as the head of brand partnerships and strategy for Mumbai. She moves from Iris Worldwide (Indonesia) where she was leading the social media team. 

 

Cipla partners with Priyanka Chopra

 

Cipla has partnered with Priyanka Chopra to raise awareness about asthma, along with helping address its psychosocial aspects including stigma. Chopra will be part of a campaign that will help spread the word regarding the need for an attitudinal change towards inhalation therapy as the most effective for asthma management vis-à-vis oral medication.

 

 

Mavcomm Consulting bags Credit Sudhaar's PR mandate

 

Credit Sudhaar, a credit advisory service in India, has appointed Mavcomm Consulting to handle its PR mandate. 

 

Farm Communications launched

 

Sahir Khan has launched what he labels a 'new age sports communication consultancy' – farm communications. Prior to this Khan was heading the sports practice at Perfect Relations.