Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Oct 13, 2011
WMC: Engagement and the magazine media
A report on the session which compared research findings of “engagement” in magazine media in India and some European markets at the FIPP World Magazine Congress
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Media
Oct 14, 2011
WMC: "We’re in the business of story-telling. ...
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
May 22, 2023
Tarun Rai retires
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Media
1 hour ago
Aviva awards creative account to Saatchi & Saatchi
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
Media
2 hours ago
Campari Group appoints global media agency
WPP Media was the incumbent on the account.
Marketing
3 hours ago
The new currency of culture: Why brands are chasing ...
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
.png&h=268&w=401&q=100&v=20250320&c=1)
Media
6 hours ago
2026 is looking bright for commerce media: WPP
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
