Year-ender 2021: 'Policymakers will take note of long-pending requests from the radio industry'- Nisha Narayanan

Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022.  

Here's what Nisha Narayanan, director and COO, Red FM and Magic FM, had to say:

Your stand-out moment or learning from 2021?

To lead a truly resilient team which is now my moment of pride. 2021 saw Red FM belting out initiatives after initiatives, adopting new strategies to recover the losses and what came out during the whole exercise is the show of strength and resilience from the team. Many of whom, were struggling with personal problems. Yet they diverted their energies into work that is meaningful and purposeful. 

The biggest learning is that no matter what you are or what you do, in the end, the only thing that matters is humility and relationships cultivated over the years that is the biggest treasure of them all.

An outrageous prediction for 2022? 

The radio industry needs a level playing field in comparison to broadcasting platforms. We have cried hoarsely till the throat bled to allow news and current affairs on private FM channels and not discriminate it with other media platforms.

My outrageous prediction for the year 2022 is that the policymakers will take note of a long-pending request from the radio industry, allow news and current affairs on a private FM channel, to infuse a fresh lease of life into the sector.

Outrageous only because we are short of giving up hope of any such support from the policymakers.

Also read: 

Year-ender 2021: 'Bravo advertising industry India' – Piyush Pandey

Year-ender 2021: 'TV and digital will grow and content will glow' – Megha Tata 

Year-ender 2021: 'We will start going to space for a day trip' – Malaika Arora 

Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos 

Year-ender 2021: 'We will see whacky, fun, bizarre humour again' – Prasoon Joshi

Year-ender 2021: 'AI solutions will start becoming mainstream in 2022' – Apurva Chamaria

Year-ender 2021: 'We have done magnificently well to bounce back as an industry' – Rana Barua 

Year-ender 2021: 'I have improved my social media presence considerably' – Hrishikesh Kannan

Year-ender 2021: ‘We shall see a Metaverse radio world’- Abraham Thomas

Year-ender 2021: 'This year has memories that I will always learn and lean back on' – Babita Baruah

Year-ender 2021: 'We will have to prove our worth to the planet' – Poran Malani

Year-ender 2021: 'Believe in people, their resilience and their creativity' – Gautham Narayanan

Year-ender 2021: ‘We aimed at bringing about a change in attitude towards vaccine hesitancy’ - Prathyusha Agarwal

Year-ender 2021: 'Hopefully, the only mask we will need to know of, is the one you wear to a masquerade party' - Anil Nair