Arati Rao
Oct 30, 2010

Your weekend reading list

BBC India's Myleeta Aga recommends 'Outliers' and 'In Other Rooms, Other Wonders'

Your weekend reading list

Myleeta Aga is general manager and creative head, BBC Worldwide Productions, India. Here are her suggestions for what bibliophiles could pick up this weekend:

"'Outliers' by Malcolm Gladwell is an entertaining read for the weekend. It is sometimes predictable – as when Gladwell suggests that taller footballers have a better chance of making the school team but offers a refreshing perspective on success and the factors that lead to it.

I also hope to get past the first two short stories 'In Other Rooms, Other Wonders' by Daniyal Mueenuddin. Daniel paints vivid and poignant portraits of everyday people. Images lift off the pages and the characters are colourful. A must read!"

Source:
Campaign India

Related Articles

Just Published

9 hours ago

Gutenberg’s AI pivot sets up a new agency model as ...

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.

10 hours ago

ICC Women’s World Cup win, Kumbh Mela make it to ...

Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.

12 hours ago

Asian Paints showcases Graphene-led protection with ...

The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.

13 hours ago

Why the future belongs to digitally-native, ...

Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.