Arati Rao
Oct 30, 2010

Your weekend reading list

BBC India's Myleeta Aga recommends 'Outliers' and 'In Other Rooms, Other Wonders'

Your weekend reading list

Myleeta Aga is general manager and creative head, BBC Worldwide Productions, India. Here are her suggestions for what bibliophiles could pick up this weekend:

"'Outliers' by Malcolm Gladwell is an entertaining read for the weekend. It is sometimes predictable – as when Gladwell suggests that taller footballers have a better chance of making the school team but offers a refreshing perspective on success and the factors that lead to it.

I also hope to get past the first two short stories 'In Other Rooms, Other Wonders' by Daniyal Mueenuddin. Daniel paints vivid and poignant portraits of everyday people. Images lift off the pages and the characters are colourful. A must read!"

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

37 minutes ago

Why we’re trading 17 opens tabs for one good ...

Between comparison charts and keywords searches, the humble product page has begun to lose its shine.

1 hour ago

In 2026, the honeymoon is officially over for ...

The era of the accountable, standardised ecosystem is beginning.

18 hours ago

Gratitude List: What are indie agencies thankful ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.

23 hours ago

Media fragmentation: The unfair opportunity ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.