Arati Rao
Apr 02, 2011

Your weekend reading list

Trevor Beattie, founder partner Beattie McGuinness Bungay, talks about what he's reading at the moment, though it may take a while for you to get your hands on it

Your weekend reading list

We caught up with Trevor Beattie at the 11th CII National Marketing Summit to ask him a question unrelated to the event, on what he's reading at the moment. Here was his response:

"I am currently reading the wartime memoirs of a 91-year old World War II British veteran called Alex Franks. He's dictated his memoirs to a friend - he was a Desert Rat in Libya, and was there at D-Day and Normandy. For me, that's the best thing I'm reading right now, it's an incredibly powerful piece of work. It's his story of the war, and I'm going to get it published this year." 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Transparency: A critical ingredient for brands to ...

As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.

2 hours ago

Auto sector led print ads with 15.2% share in 2024: ...

The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to the latest TAM AdEx report on print advertising.

2 hours ago

Campaign boosts global presence with launch of ...

The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.

4 hours ago

Financial Times initiates a global media review

EssenceMediacom X was the incumbent agency.