Shephali Bhatt
Nov 05, 2011

Your weekend reading list

Indrajit Gupta, editor, Forbes India, is going to spend this weekend reading Neville Isdell's latest book on Coca-Cola

Your weekend reading list

This week we caught up with Indrajit Gupta (on twitter) and checked what is going to be his pick for the weekend. Gupta is planning to read 'Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand'.

 

inside coca cola

 

The book is written by Neville Isdell (former chairman and chief executive officer, Coca-Cola) with David Beasley (a writer based in Atlanta).

Isdell was with Coca-Cola for over 30 years and he is known to have resuscitated the brand's tarnished image before retiring in 2009. With this book, he becomes the first chief executive officer of Coca-Cola to have written about the company's story thereby making it unique in its own stead. 

Over and above the unique content, this 272 pages thick book has eight pages of black-and-white photo insertions which might be equally interesting to look at.

Perhaps a line from the starred review of this book by Publishers Weekly may help you decide if this should be your pick of the weekend as well.

"Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." - Publishers Weekly

Source:
Campaign India

Related Articles

Just Published

11 hours ago

Kotak Mahindra Bank seeks digital creative agency

The financial institution has put out an RFP for this mandate.

13 hours ago

From doorbells to stock bells: Swiggy’s decade rings on

Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.

14 hours ago

Independent agencies rewrite the rules to stay ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.

15 hours ago

Spikes Asia announces 2025 jury presidents

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.