Shephali Bhatt
Nov 26, 2011

Your weekend reading list

Future Generali's Abraham Alapatt is reading Naqvi's Home Boy. What is your pick this weekend?

Your weekend reading list

This week we caught up with Abraham Alapatt, head – marketing, brand and corporate communications, Future Generali India Insurance, and asked him what is his reading plan for the weekend. Alapatt is reading H M Naqvi's novel titled 'Home Boy'.

It's not always amusing to know the plot before one picks a book, sometimes a title is alluring enough, and at times, it's a book review that does the trick. So, let us see what 'Publishers Weekly' had to say about the book:

“Naqvi’s fast-paced plot, foul-mouthed erudition and pitch-perfect dialogue make for a stellar debut.”
—Publishers Weekly 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Zen Diamond’s four-act launch outruns the celebrity ...

A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.

2 days ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

2 days ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

2 days ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.