Marketing
Campaign India Team
Dec 17, 2011

Your weekend reading list

In context with the ongoing debate on FDI in retail, we thought we would suggest some books on retail for this weekend

Your weekend reading list

Devote this weekend in reading up on the genesis of  these big retail giants.

 

1) It Happened in India: The Story of Pantaloons, Big Bazaar, Central and the great Indian consumer by Kishore Biyani

 

2)  Made in America by Sam Walton

 

 

3) Leading by design - The IKEA Story by Ingvar kamprad

 

4) Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz

 

 

5) Like No Other Store: The Bloomingdale's Legend and Revolution in American Marketing by Marvin Traub

 

6) Built from Scratch - How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 billion by Bernie Marcus and Arthur Blank

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

2 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Dentsu India strengthens leadership for performance marketing push

4 Dentsu India strengthens leadership for performance marketing push

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

5 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Meta meltdown: How agencies are coping with social media downtime

6 Meta meltdown: How agencies are coping with social media downtime

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

7 Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

How big can big get?

8 How big can big get?

AI in digital ads: Silent partner, not sole pilot

9 AI in digital ads: Silent partner, not sole pilot

WPP and Universal Music Group partner to connect brands with audiences through music

10 WPP and Universal Music Group partner to connect brands with audiences through music

Related Articles

Tata Starbucks aims to become the new Diwali hangout
Advertising
Oct 18, 2024
Campaign India Team

Tata Starbucks aims to become the new Diwali hangout

Starbucks still needs a CMO
In-Depth
Sep 12, 2024

Starbucks still needs a CMO

Starbucks partners The Archies, releases four 'holiday classic' beverages
Advertising
Nov 22, 2023
Campaign India Team

Starbucks partners The Archies, releases four ...

Big Bazaar commits to ‘Making India Beautiful'
Advertising
Mar 14, 2014
Campaign India Team

Big Bazaar commits to ‘Making India Beautiful'

Just Published

Virtual influencers: The future of brand storytelling in India??
Marketing
1 day ago
Nagesh Joshi

Virtual influencers: The future of brand storytellin...

SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.

Ad industry hiring heats up: 9% growth steady amid digital surge
Advertising
1 day ago
Campaign India Team

Ad industry hiring heats up: 9% growth steady amid ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.

Duroflex redefines love and comfort for modern couples
Advertising
1 day ago
Campaign India Team

Duroflex redefines love and comfort for modern couples

This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.

India's OTC market: Combining tradition and tech for growth
Marketing
2 days ago
Vikas Bansi

India's OTC market: Combining tradition and tech ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.