Digital
Matthew Keegan
Nov 27, 2023

YouTube’s Ashley Chang on five things marketers should know about culture in 2024

In an exclusive interview with Campaign, YouTube's culture and trends lead for APAC, Ashley Chang, highlights five trends emerging across the platform, and shares tips on how marketers can tap into them for a successful content strategy in 2024

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why is PVMA missing ‘U’?

1 Why is PVMA missing ‘U’?

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

2 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

WPP mandates four days per week in office

3 WPP mandates four days per week in office

India’s brew boom: How coffee brands are winning over young consumers

4 India’s brew boom: How coffee brands are winning over young consumers

Programmatic advertising’s power trio: AI, analytics, and privacy protection

5 Programmatic advertising’s power trio: AI, analytics, and privacy protection

GroupM axes global agency CEO roles in major centralisation push

6 GroupM axes global agency CEO roles in major centralisation push

Valentine's Day 2024: Brand work that caught our attention

7 Valentine's Day 2024: Brand work that caught our attention

WPP’s back-to-office push: Is India’s adland ready for reset?

8 WPP’s back-to-office push: Is India’s adland ready for reset?

South Indian films dominate box office in 2024: Ormax report

9 South Indian films dominate box office in 2024: Ormax report

Cadbury 5 Star gives the AI revolution a humorous pushback

10 Cadbury 5 Star gives the AI revolution a humorous pushback

Related Articles

‘A significant shift in the platform's monetisation approach’: YouTube launches Affiliate Hub
Advertising
Apr 29, 2024
Joseph Arthur

‘A significant shift in the platform's monetisation ...

Nielsen rolls out CTV measurement for APAC advertisers on YouTube
Advertising
Feb 15, 2024
Shawn Lim

Nielsen rolls out CTV measurement for APAC ...

YouTube returns to growth in Q2
Digital
Jul 26, 2023
Jessica Heygate

YouTube returns to growth in Q2

Meta meltdown: How agencies are coping with social media downtime
Media
Dec 13, 2024
Little Yadav

Meta meltdown: How agencies are coping with social ...

Just Published

Apple dominates Brand Finance’s 2025 report
Research and Rankings
16 hours ago
Campaign India Team

Apple dominates Brand Finance’s 2025 report

The report shows NVIDIA’s surge, and how Indian IT firms are shaping the AI-first future.

Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30
PR
16 hours ago
Campaign India Team

Hitting INR 2,500 crores in FY23, Indian PR ...

90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.

Augmented reality: Merging imagination with retail innovation
Marketing
17 hours ago
Dr Harish Kumar

Augmented reality: Merging imagination with retail ...

Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive experiences, blending sensory thrills and efficiency to reshape consumer behaviour and brand loyalty.

The great corporate pretence is finally over
Advertising
18 hours ago
Rahat Kapur

The great corporate pretence is finally over

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.