Digital
Matthew Keegan
Nov 27, 2023

YouTube’s Ashley Chang on five things marketers should know about culture in 2024

In an exclusive interview with Campaign, YouTube's culture and trends lead for APAC, Ashley Chang, highlights five trends emerging across the platform, and shares tips on how marketers can tap into them for a successful content strategy in 2024

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Omnicom-IPG merger: Innovation driver or competition crusher?

6 Omnicom-IPG merger: Innovation driver or competition crusher?

Dentsu India strengthens leadership for performance marketing push

7 Dentsu India strengthens leadership for performance marketing push

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

8 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Omnicom in talks to buy Interpublic—report

9 Omnicom in talks to buy Interpublic—report

Rediffusion elevates Nisha Singhania as executive vice president

10 Rediffusion elevates Nisha Singhania as executive vice president

Related Articles

‘A significant shift in the platform's monetisation approach’: YouTube launches Affiliate Hub
Advertising
Apr 29, 2024
Joseph Arthur

‘A significant shift in the platform's monetisation ...

Nielsen rolls out CTV measurement for APAC advertisers on YouTube
Advertising
Feb 15, 2024
Shawn Lim

Nielsen rolls out CTV measurement for APAC ...

YouTube returns to growth in Q2
Digital
Jul 26, 2023
Jessica Heygate

YouTube returns to growth in Q2

Meta meltdown: How agencies are coping with social media downtime
Media
Dec 13, 2024
Little Yadav

Meta meltdown: How agencies are coping with social ...

Just Published

Initiative wins Volvo's global media account, China remains separate
Media
33 minutes ago
Shauna Lewis

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

Five insider tips to make your festive campaigns shine
Advertising
3 hours ago
Ishani Ghosh

Five insider tips to make your festive campaigns shine

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street Integrated.

Farewell to 2024; A glimpse into 2025
Advertising
4 hours ago
Campaign India Team

Farewell to 2024; A glimpse into 2025

Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends shaping 2025.

Samsung’s Tab turns festive sketches into AR magic
Advertising
5 hours ago
Campaign India Team

Samsung’s Tab turns festive sketches into AR magic

This holiday, the smartphone company blends creativity and AI with an AR Santa game, redefining Christmas fun on the Galaxy Tab S10 Ultra.